Friday, January 27, 2012
P&G Facebook Campaign Supports Clean Drinking Water Program
Procter & Gamble has launched a new Facebook campaign that encourages consumers to engage with and support its Children’s Safe Drinking Water (CSDW) programme.
P&G has been involved with the CSDW initiative in developing countries around the world for the last seven years, providing its Purifier of Water packets, which contain a patented powdered technology. According to the company, 4 billion litres of water have so far been purified and 22,000 lives have been saved through the scheme.
As part of the new Facebook campaign, P&G will donate one day of clean drinking water through programme for each ‘like’ on the CSDW page.