Friday, January 27, 2012

P&G Facebook Campaign Supports Clean Drinking Water Program

Procter & Gamble has launched a new Facebook campaign that encourages consumers to engage with and support its Children’s Safe Drinking Water (CSDW) programme.

P&G has been involved with the CSDW initiative in developing countries around the world for the last seven years, providing its Purifier of Water packets, which contain a patented powdered technology. According to the company, 4 billion litres of water have so far been purified and 22,000 lives have been saved through the scheme.

As part of the new Facebook campaign, P&G will donate one day of clean drinking water through programme for each ‘like’ on the CSDW page.

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