This is just stunning. In fact, it’s hard to believe it’s true. But
the Heartland Institute, a fiercely conservative and libertarian think
tank that champions denial of climate change, is running billboards in
Chicago featuring pictures of notorious criminals, like Ted Kaczynski
(aka the Unabomber) and Charles Manson, next to the message “I still
believe in global warming. Do you?” Heartland says they may feature
Osama bin Laden on future ads.
Can they be serious? Can they possibly think that this
will persuade anyone to doubt the overwhelming evidence about climate
change, because a few people who are not only criminals, but mentally
ill, believe it’s real? Can you imagine anyone with a shred of
self-respect for his or her intelligence, even arch conservative climate
change deniers, buying the case that climate change can’t be real
because Charles Manson and the Unabomber think it is!?
But what’s really going on here is not about intellect,
or even persuasion. In fact, it teaches a scary lesson about how little
our intellect, and how much our passions, have to do with our views, and
how much that impedes progress. On their face these billboards, and
Heartland’s explanation for them (in the run-up to their 7th
annual climate change denial conference), seem to be part of an earnest
effort to deny climate change. They reiterate standard denialist
claims, like “the best available science says about two-thirds of
the warming in the 1990s was due to natural causes, not human
activities; the warming trend of the second half of the twentieth
century already has stopped and forecasts of future warming are
unreliable; and the benefits of a moderate warming are likely to
outweigh the costs.”
But the bulk of Heartland’s justification for this campaign
veers far from the facts of climate change, and falls deeply into chasm
of closed-minded passionate ideology. The designers of the campaign
might not have even realized it themselves, but this isn’t designed to
persuade others as much as it is to reinforce the existing beliefs of
the already-established true believers. It is far less an appeal to
reason, and far more a campaign to preach to the choir, to circle the
ideological wagons of the members of the tribe, and rally the troops
around Heartland’s views on climate change and their deeply conservative
and libertarian ideals.
There is nothing inherently wrong with that, and of course,
every tribe does it. Such passionate closed-minded denial of the
evidence is certainly true of the extreme and apocalyptic claims about
nuclear power or genetically modified food from some who call themselves
environmentalists. But this campaign goes further, because the
ideological passion here is so virulent that it has left credibility in
the dust and ultimately makes Heartland, and the tribe it represents,
seem more ignorant in their visceral passion than thoughtful, credible,
or persuasive about the views they’d like others to adopt.
That may seem harsh. But take a moment to consider these
statements from Heartland’s justification for their billboards. They
suggest that associating Kaczynski and Manson with climate change
undercuts the whole case for global warming because “…what these
murderers and madmen have said differs very little from what
spokespersons for the United Nations, journalists for the “mainstream”
media, and liberal politicians say about global warming.” So, because a
couple notorious whackos so it’s so, don’t believe anybody who
does!? How utterly ridiculous! And if that tortured argument doesn’t
stun any reasonable thinker - even intelligent climate change doubters -
try this one. Heartland goes on to charge that “The most prominent
advocates of global warming aren’t scientists. They are murderers,
tyrants, and madmen.” Good lord, how childishly, embarrassingly
foolish! Some more prominent advocates of global warming than Kaczynski
and Manson include such ‘murders, tyrants, and madmen’ as the Pope, the
Dalai Lama, most Nobel Prize winners, the heads of pretty much every
university on the planet, etc.
There is a message here for all of us, and it goes far beyond
the issue of climate change. To some degree, we all behave this way. We
argue our beliefs based on the facts, but in fact we subconsciously
shape our beliefs so they agree with the group, the tribe, with which we
most strongly identify. That strengthens our tribe’s acceptance of us
as a member in good standing, and produces social cohesion that
strengthens our tribe’s dominance in overall society. This is a powerful
subconscious imperative because acceptance by our tribe and our tribe’s
overall dominance are both important for the safety and survival of
social animals like us. (This phenomenon has been called Cultural Cognition.)
But this Heartland campaign should make dramatically clear how
dangerously far beyond reason this tendency can take us. The more driven
we are to circle the wagons in pursuit of the safety of social
cohesion, the more we abandon intellect and careful critical thinking,
and the dumber we get (and the dumber, and less influential, we look and
sound to others). And the more closed our minds become! The
utter abandonment of reason demonstrated in this Heartland billboard
campaign is just one example of a lot of the fiercely polarized,
virulently closed-minded no-room-for-compromise, no-hope-for-progress
combat that passes for ‘debate’ in American society these days. What a
much MUCH more dangerous world that makes it, for all of us.
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