A forklift moves bails of plastic bottles at the San Francisco Recycling
Center. More than 9 billion gallons of bottled water were sold in the
U.S. last year. The industry is growing 5.4 percent annually.
More than 90 schools, among them Brown University and
Harvard University are banning the sale or restricting the use
of plastic water bottles, unnerving the $22 billion retail
packaged-water industry in the U.S. The University of Vermont is
the latest to join the movement, announcing in January it would
stop sales early next year.
Freshmen at colleges across the country are being greeted
with stainless-steel bottles in their welcome packs and
encouraged to use hydration stations where free, filtered water
is available. Brown, which used to sell about 320,000 bottles of
water a year in vending machines and campus stores, ended sales
in dining halls in 2010. Harvard and Dartmouth College are
installing hydration stations in new buildings to reduce trash.
“The product just doesn’t make common sense,” Sarah
Alexander, 20, an environmental-studies major at Hanover, New
Hampshire-based Dartmouth, said by e-mail. “Companies are
taking something that is freely accessible to everyone on the
Dartmouth campus, packaging it in a non-reusable container and
then selling it under the pretense that it is somehow better
than tap water.”
In response to the growing movement, the water industry
released a video on YouTube last month poking fun at “Ban the
Bottle,” an organization that advocates banning one-time-use
plastic water bottles. The spot, which features “Star Wars”-
like music and flashbacks of antiwar demonstrations, says
bottled water is a safe, convenient product that is “one of the
healthiest drinks on the shelf” and that its packaging is
recyclable.
‘Serious Issues’
There “are really serious issues over here, and now you’re
dealing with bottled water?” Joe Doss, president of the
International Bottled Water Association, based in Alexandria,
Virginia, said in a phone interview. While “there are anti-
bottled-water groups going from campus to campus,” Doss said he
doesn’t consider it “a big threat” at this point.
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