The video accompanying the Fidelity Investments ad is as thought-provoking as it is ominous. The video discusses the respective costs in water to make items like a slice of bread, a cup of coffee, and a hamburger. From the video: "With global population expected to increase by 30 percent by 2050 and more developing nations transitioning to higher standards of living, regional water shortages and peak water issues will become more widespread." The issue of water becomes more complicated in considering the accessibility and availability of drinking water in the years to come. From the video: "Global consumption of water is expected to increase by 40 percent over the next 20 years. And according to some estimates, more than half of the world's population could be living under conditions of water stress by 2025." Thus, the video suggests that water stress could intensify geopolitical affairs and "border disputes" related to the water supply.
Even worse, "as water constraints rise, so will food costs." The video portends that as everyone needs water and as the quantity of water on the planet is fixed, the world will need to rely on desalinization efforts, water reuse, and conservation in the future. From the video: "Water...becoming a more costly and regionally more scarce resource will have massive economic, ecological, and geopolitical implications. Think about it." After watching the video, to be honest, I am not too certain as to whether Fidelity Investments wants us to make use of their investing services or run and hide in a doomsday bunker.
Whereas water will likely be an issue in the coming decades and whereas water may become a globally traded commodity one day, I'm not sure if it was the intent of Fidelity Investments or not, but after watching the video, I couldn't help but feel a Kafkaesque chill in the air...enough to cloud even the mind of a bullish investor. It's as if one would ask, "If water scarcity is going to lead to the next world war in a future global dystopia, what is the point in investing in anything?" Seriously, after watching that video, I'm kind of wondering, "So are you saying that we should we be investing in water purification and desalinization technology and conservation, or are you saying that we should be investing in space colonization efforts?"