May 6-12, 2012
For more than 30 years, the American Water
Works Association and its members have celebrated Drinking Water Week – a
unique opportunity for both water professionals and the communities
they serve to join together to recognize the vital role water plays in
our daily lives. Join AWWA in celebrating the essential by celebrating
water.
For more than 30 years, the American Water Works Association has
celebrated Drinking Water Week with its members. In 1988, AWWA brought
the event to the attention of our government and formed a coalition
along with the League of Women Voters, the Association of State Drinking
Water Administrators, and the US Environmental Protection Agency. Rep.
Robert Roe and Sen. Dennis DeConcini subsequently sponsored a resolution
to name the first week of May as National Drinking Water Week, and an
information kit was distributed to the media and to more than 10,000
utilities. Willard Scott, the Today Show weatherman, was featured in
public service announcements aired between May 2 and 8. The week-long
observance was declared in a joint congressional resolution and signed
by then President Ronald Reagan.
The following year, AWWA approached several organizations to
participate. Through these efforts, the National Drinking Water Alliance
was formed of 15 nonprofit educational, professional, and public
interest organizations. Original Alliance members:
- American Water Works Association
- American Consulting Engineers Council
- American Public Health Association
- American Society of Civil Engineers
- Association of Metropolitan Water Agencies
- Association of State Drinking Water Administrators
- Grocery Manufacturers of America
- National Association of Water Companies
- National Drinking Water Advisory Council
- National Water Alliance
- Rural Community Assistance Program Incorporated
- U.S. Chamber of Commerce
- U.S. Department of Agriculture Extension Service
- U.S. Environmental Protection Agency
- Water And Wastewater Equipment Manufacturers Association
The
Alliance dedicated itself to public awareness and involvement in public
and private drinking water issues, and continued its work to organize a
major annual educational campaign built around National Drinking Water
Weeek.
The power of the multi-organization Alliance enabled National Drinking Water Week to grow into widespread and committed participation throughout the United States and Canada. In 1991, the Alliance launched a national campaign to inform the public about America's drinking water. The group distributed a kit containing ideas for celebrating Drinking Water Week, conservation fact and tip sheets, news release and posters. The theme was "There's a lot more to drinking water than meets the eye."
Due to the popularity and wide usage of the initial materials, the Alliance elected to create a stronger recognition and in 1992 created a valuable symbol, the "Blue Thumb", to serve as a focal point for the next campaign. While having a "Green Thumb" symbolizes the ability to nurture plants, "Blue Thumb" signifies care of water resources.
The
Blue Thumb symbol provided an identity that has proven extremely
valuable in building enthusiasm for Drinking Water Week and it helped
the campaign grow dramatically. By 1994, more than 400 organizations
across the country participated in Drinking Water Week, including
affiliates of the Alliance partners, community groups, libraries and
schools. The media campaign generated more than 800 newspaper placements
reaching an audience of 12 million while a cable TV show reached an
audience of nearly 10 million. Additionally, a public service
announcement featuring Elaine Miles of the CBS-TV show Northern
Exposure
was also distributed to stations across the country.
In 2000
members of the Blue Thumb Alliance unanimously agreed to discontinue the
Blue Thumb Project and Blue Thumb Kits. Given the decision to end the
project, AWWA has placed all of the information and resources the Blue
Thumb program provided on the Drinking Water Week web pages. While the
Blue Thumb name and Blue Thumb kits no longer exist, AWWA is committed
to continuing the campaign to raise public awareness and understanding
of drinking water. By providing easily accessible and frequently updated
information through the Internet, more individuals, communities and
utilities are able to promote Drinking Water Week.
No comments:
Post a Comment