A quick look at our nation’s philanthropic, industrial and government
landscapes reveals dozens of inventive – but separate – initiatives
designed to enhance water sustainability and address the clean water
crisis in developing countries. But imagine if we were somehow able to
distill these efforts into a cohesive approach that would identify and
capitalize even a small percentage of the synergies among them.
While NGOs and foundations, the private sector, and governments are
all working diligently, imagine the impact they could create working in
concert.
NGOs and Foundations
There are numerous blue chip NGOs and foundations now directing some
of their considerable influence and monetary resources towards
addressing global water issues. For example, the World Resources
Institute, CERES, the Gates Foundation, One.org, Water.org, the Johnson
Foundation at Wingspread, and the Safe Water Partnership have all
recently explored or are actively working on solutions to the global
water crisis.
Water.org – which has the advantage
of being associated with well-known actor and philanthropist Matt Damon –
is working through local partners to address water issues in places
like Bangladesh, Ethiopia, India, the Honduras, Kenya and Uganda.
Water.org doesn’t align itself with any single partner organization.
Instead, it funds organizations that it believes are able to deliver
effective solutions based on local circumstances. Unlike some other
efforts, Water.org seeks to ensure a high-level community involvement
and ownership over water projects as a way to ensure their viability
over the long term.
In keeping with the celebrity theme, the late Paul Newman co-founded the highly respected Safe Water Network.
The Safe Water Network was created to establish an innovation ecosystem
that develops locally sustainable solutions. “The challenge to
providing safe, reliable water to populations in need is immensely
complex,” explains the organization’s CEO, Kurt Soderlund. “Our priority
is to organize and manage a network of global expertise that can solve
the considerable technical, operating and behavioral challenges impeding
scale.” PepsiCo, Merck & Co, IBM, IFC, Pentair, Tata and Johns
Hopkins University are among the organizations providing expertise to
Safe Water Network’s initiatives. Its focus is on cost-effective,
small-scale water purification facilities that are locally owned and
operated.
Private Sector
At the same time, a significant number of large multinational
companies like GE, Coca-Cola, Nestle, Talisman Energy, Bloomberg LP, and
Proctor & Gamble are providing philanthropic support for these
water issues.
At the individual company level, GE not only provides water-related
aid in places like Ghana through its corporate Foundation and its Water
for Humanity program, but it has also committed to reducing its own
global water consumption by 25 percent during the next five years.
Similarly, companies as diverse as Coca Cola, Talisman Energy, and Levi
Strauss are working to solve the world’s water crisis while making an
impact in their own facilities.
In 2007, the UN Secretary-General launched the UN Global Compact’s
CEO Water Mandate, a public-private initiative designed to assist
companies in the development, implementation and disclosure of water
sustainability policies and practices. The CEO Water Mandate seeks to
build an international movement of committed companies, both leaders and
learners. In this spirit, it is open to companies of all sizes and
sectors, from all parts of the world.
US Government
The US government is not standing by idly while NGOs, foundations and
industry are addressing water issues. To the contrary, the government
is leading a number of efforts via agencies: the US Department of State,
USAID, the US Department of Commerce, the US Department of Agriculture
and the US Environmental Protection Agency.
In early February 2012, the US Department of State convened a
roundtable to discuss forming the US Water Partnership. The partnership
would seek to knit together divergent water efforts among industry, NGOs
and US government agencies. Representatives from companies like GE,
Ford and Coca-Cola shared a table with leaders from NGOs at the World
Resources Institute, the Voss Water Foundation and senior leaders from
the State Department to discuss how we could all work together more
effectively under the umbrella of the US Water Partnership.
How Can All the Players Work Together More Effectively?
I’m a big believer in the power of individual responsibility and
action. But clearly, the current approach by NGOs, foundations and
industry and government has yet to meet the global water challenge we’re
all facing. Imagine what we could accomplish if these divergent efforts
were able to work together in a way that identified and capitalized on
synergies among them. But how could all of these players come together
productively? How would they interface and coordinate?
Happily, we’re seeing a lot of independent organizations beginning to
collaborate in a way that can increase total effectiveness. For
example, the US Department of State’s US Water Partnership is a great
idea that has a lot of potential to amplify many of the individual
efforts underway today.
In another positive development, the 2030 Water Resources Group (WRG)
is moving forward with its efforts to pull together public and private
sector players to create sustainable solutions to water scarcity. After
a two-year incubation period at the World Economic Forum, the WRG has
recently relocated to the IFC (a member of the World Bank Group).
Finally, it’s promising to see foundations like Safe Water Network
making it a central part of its mission to create innovation ecosystems
that identify and leverage expertise from all players.
Let’s build on these new platforms to make sure that one plus one plus one equals safe water for all.
By Jon Freedman Global Government Relations Leader GE Power & Water@EnvironmentalLeader.com
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