More than 70% of our planet's surface is covered by water, which
makes you wonder why we called it planet earth in the first place.
Roughly 70% of our bodies are composed of water. Coincidence? I'm not
sure.
For over 1 billion people across the developing world, accessing
water is not as simple as most think. Of all the water on the planet,
only 1 percent is sustainable for human use. In fact, one out of every
eight people on the planet -- that's nearly 1.1 billion human beings --
do not have enough clean water to drink. Still, we continue to take
water for granted in our daily lives.
On an average day, women living in communities that lack access to
clean drinking water and safe sanitation spend approximately 200 million
hours scavenging for water. Even when water is procured, there is often
no available means of determining its purity. The practical consequence
of the productivity gap is an ongoing cycle of poverty, malnutrition
and powerlessness.
Combine these sobering facts with the design thinking of Dieter
Rams, who said "Good design is as little design as possible..." and it's
easy to see why we ended up asking ourselves, how do we do more, with
less... less water that is!
You need to know that the average pair of jeans requires 45 liters of
water to be produced. For just one pair of jeans! We knew this was
something we could do differently, we just needed a new approach. That
new approach was Water < Less.
Water < less is a complete re-imagination of our denim finishing
process that helps us save water for those who need it most.
As an extension to our Water < less product and to raise further
awareness to the global water crisis, we recently launched "Go Water
< Less", in partnership with Water.org.
By partnering with Water.org we are able to empower communities across
the developing world through a unique "water credit" program -- a
micro-lending platform that provides loans for individuals that allow
them to connect water to their homes.
Water credit means women can work a paying job or send their children
to school, instead of spending several hours daily scavenging for
water. It also means self-determination for families who have never been
given a chance. Core to this model is the idea that solutions are not
simply imported, but arise from close collaboration with communities.
As Water.org CEO and co-founder Gary White says, "It doesn't make any
sense that we should have come so far as a planet yet people are still
dying by the millions every year because they don't have safe water."
A billion people currently lack access to clean drinking water. Levi
Strauss & Co. and Water.org are committed to changing this. You too
can join the partnership by visiting http://www.levi.com/waterless and taking the Go WaterLess challenge or learning more at http://www.water.org.
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