Left to right (standing): Alex Mwaki, Principal Manager Safe Water
Systems at CARE Kenya, Dr. Greg Allgood, Director P&G Children's
Safe Drinking Water Program, and Stephen Opondo, Head Teacher at St.
Linus Nzoia Primary School. (Photo: Business Wire)
Announced today at a ceremony hosted by U.S. Secretary of State Hillary
Clinton, the Procter & Gamble Company (NYSE:PG) and leading humanitarian
organization, CARE plan to provide more than 100 million liters of clean
drinking water in Kenya and Ethiopia through an investment of over $1
million dollars. The organizations came together on World Water Day to
announce the grant and to celebrate the milestone of the 100th
school in Kenya provided with clean drinking water through their
partnership, which focuses on enabling students to be agents of change.
In addition, Secretary of State Hillary Clinton announced P&G’s
commitment to the newly formed US Water Partnership, a public-private
effort to unite and mobilize expertise and resources to address water
challenges around the globe. P&G will sit on the 2012 Steering Committee
of the US Water Partnership and continue to focus efforts on sharing
clean drinking water through partnerships like the CARE schools program.
“Introducing the P&G water purification packets to a community through
school programs has a dramatic impact,” explained Greg Allgood, Director
of the P&G Children’s Safe Drinking Water Program. “Children are
empowered by the ability to transform their drinking water, and take
that knowledge home to their families. By investing in children, we
enable them to make a difference every day in their communities.”
The collaboration was initiated in Kenya in 2007 to explore ways to
provide clean drinking water and teach simple hand washing behaviors to
students. CARE trains two teachers in each school as patrons of the
program in that school. Patrons are responsible for teaching improved
hygiene behaviors, including hand washing, either directly or through
school hygiene clubs. The program provides over 17,000 liters of clean
drinking water each day to students and their families. Today, the
program celebrates bringing clean water and sanitation education to St.
Linus Nzoia Primary School in western Kenya.
"P&G and CARE have brought us a way to have clean water,” Said Stephen
Opondo, Head Teacher at St. Linus Nzoia. “We are very pleased that now
we will have healthy school children free of dysentery.”
An evaluation of the program identified a reduction in school
absenteeism of more than 25%, and because students took the messages
home, there was nearly a 3-fold increase in household water treatment.
“P&G purification water packets are an effective way to bring clean
water to people,” explains Helene Gayle, President and CEO of CARE USA.
“CARE uses the P&G packets to bring safe drinking water to homes in
Ethiopia, and in Kenya we use them to provide clean water to school
children, to support expectant mothers in remaining healthy and to help
prevent the spread of disease, including HIV/AIDS.” She added “They are
also an important part of our global emergency response programs.”
The collaboration announced today will support CARE’s distribution of
P&G water purification packets to reach over 350,000 people through
community-based programs in schools and clinics in Kenya and in areas
affected by severe drought in Ethiopia. The effort will also
pre-position packets for emergency response.
“The work being done through this partnership is a perfect example of
our company’s Purpose in action,” said Stanislav Vecera, Vice President
for P&G South & East Africa. “P&G improves the lives of Africans through
its innovative brands, dedicated employees, and educational and social
programs made possible by partnership with others."
School, clinic and community programs and disaster response are part of
P&G’s long-term commitment to save one life every hour by providing
purified water around the world. These efforts were most recently
recognized by U.S. Secretary of State Hillary Clinton, who presented P&G
with the Award for Corporate Excellence for improving the lives of
consumers in Nigeria and Pakistan. To date, CSDW and its partners have
shared over 4.5 billion liters of clean water and estimate more than
24,000 lives have been saved.
About Procter & Gamble and CSDW
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
The P&G Children's Safe Drinking Water Program (CSDW) is a non-profit
initiative that has provided more than four and a half billion liters of
clean drinking water to people in need since 2004. CSDW has partnered
with a diverse network of organizations to help distribute water
purification packets in developing countries. To learn more about the
P&G CSDW Program, and see how the water purification packets work,
please visit www.csdw.org.
About CARE
Founded in 1945 with the creation of the CARE Package, CARE is a leading
humanitarian organization fighting global poverty. CARE places special
focus on working alongside poor girls and women because, equipped with
the proper resources, they have the power to lift whole families and
entire communities out of poverty.
Our six decades of experience show that when you empower a girl or
woman, she becomes a catalyst, creating ripples of positive change that
lift up everyone around her. That's why girls and women are at the heart
of CARE's community-based efforts to improve education, health and
economic opportunity for everyone. We also work with girls and women to
promote social justice, respond to emergencies and confront hunger and
climate change. Last year CARE worked in 84 countries and reached 122
million people around the world. To learn more, visit www.care.org.
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