Procter & Gamble has launched a new Facebook campaign that
encourages consumers to engage with and support its Children’s Safe
Drinking Water (CSDW) programme.
P&G has been involved with the CSDW initiative in developing
countries around the world for the last seven years, providing its
Purifier of Water packets, which contain a patented powdered technology.
According to the company, 4 billion litres of water have so far been
purified and 22,000 lives have been saved through the scheme.
As
part of the new Facebook campaign, P&G will donate one day of clean
drinking water through programme for each ‘like’ on the CSDW page.
No comments:
Post a Comment