Greenpeace and Facebook will collaborate on the promotion of renewable
energy, encourage major utilities to develop renewable energy
generation, and develop programs that will enable Facebook users to
save energy and engage their communities in clean energy decisions.
The
news comes two years after Greenpeace launched its global Unfriend Coal
Campaign, enlisting 700,000 online activists to call on
Facebook to power its data centers with clean energy instead of coal.
As a result of the announcement the campaign ends today.
"Greenpeace
and Facebook will now work together to encourage major energy producers
to move away from coal and instead invest in renewable energy. This
move sets an example for the industry to follow", said Tzeporah Berman,
Co-director of Greenpeace's International Climate and Energy Program.
"This shift to clean, safe energy choices will help fight global warming
and ensure a stronger economy and healthier communities".
Facebook's
goal, announced today, is to power its operations, including its
data centres, using clean and renewable energy. The company will
build on its leadership in energy efficiency through the Open Compute
Project to encourage other IT companies to power its operations with
clean, renewable energy.
"Facebook looks forward to a day when
our primary energy sources are clean and renewable, and we are working
with Greenpeace and others to help bring that day closer," said Marcy
Scott Lynn of Facebook's sustainability program. "As an important step,
our datacenter siting policy now states a preference for access to clean
and renewable energy. Another important step will be to work with
Greenpeace to put the power of our platform to use for the environment.
Greenpeace has been particularly effective using Facebook to spark
environmental awareness and action, we are excited to work with them to
explore new ways in which people can use Facebook to engage and connect
on the range of energy issues that matter most to them - from their own
energy efficiency to access to cleaner sources of energy."
As
part of the agreement, the social media giant will continue pursuing
on-going research into energy efficiency and the open sharing of that
technology through the Open Compute Project which Greenpeace will work
to support. Facebook also plans to engage in dialogue with utility
providers about the sources of energy that power their data centers.
"Facebook's
commitment to renewable energy raises the bar for other IT and cloud
computing (8) companies such as Apple, IBM, Microsoft, and Twitter,"
said Casey Harrell, Senior IT Analyst for Greenpeace International.
''The Facebook campaign proved that people all over the world want their
social networks powered by renewable energy, and not by coal.
Greenpeace will continue to measure, report and campaign on the sector's
progress to green the cloud".
Greenpeace and Facebook have also
agreed to develop and promote experiences on Facebook that help people
and organizations connect with ways to save energy and engage their
communities in clean energy issues. Greenpeace makes extensive use of
Facebook to engage its supporters in campaigns, and is the most 'liked'
environmental non-profit organization on Facebook
Water Spouts will speak volubly and endlessly about all the issues concerning water. The ongoing degradation, and growing scarcity, of the water supply here in the US, and the rest of the world. The continued absence of potable water in so many parts of the world. The work being done by NGOs, and charities, in the third world, to help alleviate the situation. The emphasis on WASH ( Water, Sanitation, and Hygiene ) so health and healthy water are maintained. "Water Spouts" will spout it all out.
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