More than 4,000 children die every day from diseases caused by unsafe
drinking water. To help address this, P&G developed PUR Purifier of
Water in collaboration with the U.S. Centers for Disease Control and
Prevention (CDC). PUR Purifier of Water is a small sachet of powdered
ingredients that make contaminated water potable through coagulation and
disinfection. It uses the same approach and ingredients as many
municipal water-treatment facilities — the two primary components are
ferric sulfate, a well known and widely used coagulant, and calcium
hypochlorite, a disinfectant. Through extensive lab and field testing,
the technical efficacy of this product has been demonstrated to be
robust, as judged by its ability to eliminate turbidity,
chlorine-resistant parasites, viruses, bacteria and pollutants like
arsenic.
Five clinical studies were conducted with the CDC and Johns
Hopkins Univ. to prove the product’s efficacy. These studies, involving
more than 26,000 people, were conducted in four different countries and
in a broad range of settings. They looked predominately at the reduction
in the incidence of diarrhea when people were provided water treated
with PUR Purifier of Water (compared to their normal habits). The
results of these studies showed that the PUR packets were highly
effective and led to an average 50% reduction in the incidence of
diarrhea and up to 90% reduction.
PUR Purifier of Water has been distributed on a not-for-profit
basis since 2004 through P&G’s philanthropic effort called the
Children’s Safe Drinking Water Program (CSDW). CSDW is the signature
program of P&G’s Live, Learn, and Thrive cause that helps children
in need around the world.
Since 2004, P&G and our CSDW partners have provided more than
130 million sachets — enough to purify 1.3 billion liters of water.
Efforts in this area are continuing, and P&G has committed to
provide more than 3.5 billion liters of purified water (350 million
sachets of PUR) by 2012.
No comments:
Post a Comment