Restaurant beverage sales have decreased 6% over the past five years as more and
more diners opt to order tap water over their favorite drink, according to a new
report from the NPD Group.
According to "Beverages at Foodservice: Satisfying Our Thirst for Beverages,"
tap water servings have increased by 2.8 billion servings since 2006 due in part
to free refills and rising costs of soft drinks and other non-growth beverages.
Tap water servings currently represent 10% of the 50 billion beverage servings
ordered at restaurants, according to NPD’s CREST® service, which continually
tracks consumer use of restaurants.
The decline in beverage orders at restaurants is driven by the largest
categories—carbonated soft drinks and brewed coffee—which represent 49% of all
beverage servings. Beverages experiencing growth include iced tea, smoothies,
iced/frozen/slushy drinks, and specialty coffee drinks.
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